文献类型：会议论文

中文题名：The Strategy of Government Marketing

作者：XU Qinggao[1];XIA Ting[1];

机构：[1]Economy and Management School,Shaoxing University,P.R.China,312000;

会议论文集：2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)论文集

会议日期：20100807

会议地点：浙江绍兴

主办单位：中国市场营销研究中心;绍兴文理学院

语种：英文

中文关键词：Government Marketing;Service-oriented Government;Government Image Design

中文摘要：The reform ofthe society has made the practice of Government Marketing meaningful.Based on the theory of Govemment Marketing,we have done in-depth analysis on National Marketing,Local Marketing and Public Servants Marketing,and finally put forward some relevant implementation strategies about Government Marketing.