文献类型：会议论文

英文题名：Corpus-based Comparative Study of Company Profiles - A Case Study Between World Top-500 and Zhejiang Top-100

作者：Yang Jianding[1]

机构：[1]Shaoxing Univ, Foreign Languages Sch, Shaoxing 312000, Zhejiang, Peoples R China

会议论文集：International Conference of Marketing Science and Management Technology

会议日期：AUG 07-08, 2010

会议地点：Shaoxing Univ, Shaoxing, PEOPLES R CHINA

主办单位：Shaoxing Univ

语种：英文

外文关键词：company profile; corpus; discourse analysis; cultural difference

外文摘要：Based on a self-constructed corpus of company profiles of 92 World Top-500 and 63 Zhejiang Top-100 of small and medium-sized enterprises, the author uses Wordsmith 4.0 to compare the word lists between them and has found that Top 500 use few words than Top 100. By analyzing the first 200 most frequently used keyword lists, we find that there are 72 key words which are found in both lists, but only 15 of them have the significance of the frequency. Then, the author has made a close study of two sample profiles by using the frame work of Halliday's Thematic Theory. We find that the profile of Top 500 is more customer-oriented while the profile of Top 100 is more self-centered.