文献类型：会议论文

中文题名：Organizational Culture and Sustained Development of Brand:An Empirical Study of Firms from Shaoxing

作者：CHANG Tiemin;XUE Yinxia

机构：[1]Economics and Management School,Shaoxing University,P.R.China,312000;[2]Financial Management Office,Shaoxing University,P.R.China,312000;

会议论文集：2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)论文集

会议日期：20100807

会议地点：浙江绍兴

主办单位：中国市场营销研究中心;绍兴文理学院

语种：英文

中文关键词：organizational culture;sustainable brand building;s pushes the firms forward to energetically promote brand-building;trategy leadership;innovation-oriented

中文摘要：Basis on the questionnaire survey of corporates from Shaoxing city,Zhe Jiang Province in China,this Paper adopts Quinn's(1988)model oforganizational culture to measure characteristics of the organizational culture of corporate from Shaoxing.In the principal components of organizational culture of corporate from Shaoxing,it is found that innovation-oriented is the most obvious,the rest are followed by goal-oriented,support-oriented and ruleoriented.Such an organization culture pattern push forward the firm from to energetically promote brandbuilding.