文献类型：会议论文

中文题名：The Digital Publishing Business Model under the Environment of Cross-media

作者：FENG Genyao[1];ZHANG Feng[1];XIAO Weige[1];

机构：[1]Shaoxing University,P. R. China;

会议论文集：Zhengzhou Conference Conference on Management of Technology(2009郑州技术管理研讨会 MOT2009)论文集

会议日期：20090417

会议地点：郑州

主办单位：河南农业大学

语种：英文

中文关键词：Cress-media;digital Publishing;business Model

中文摘要：Cross-media is a digital publishing management strate gy. According to the consumption patterns and reading habits,the paper analyzed the characteristic of digital publishing under the environment of cross-media,inclu ding the product,consumption,industry and business rules. The intention of doing this is to construct a differ ent business model of digital publishing. It will be important both for China’s publishing industry changing from traditional to digital and for China’s sustainable development of publishing industry.