文献类型：期刊文献

中文题名：转型升级背景下绍兴文化创意产业发展研究

英文题名：On Development of Shaoxing's Cultural and Creative Industry under the Background of Transformation and Upgrading of Manufacturing Industry

作者：肖维歌[1]

机构：[1]绍兴文理学院经济学院

年份：2015

卷号：0

期号：9

起止页码：63

中文期刊名：绍兴文理学院学报

收录：国家哲学社会科学学术期刊数据库

基金：绍兴市哲学社会科学研究"十二五"规划2015年度重点课题"转型升级视角下绍兴文化创意产业发展研究"(批准号:125508)

语种：中文

中文关键词：转型升级;文化创意产业;SWOT分析

外文关键词：upgrading; cultural and creative industry; SWOT analysis

中文摘要：绿色、低碳的发展战略要求绍兴制造业转型升级加快进行,在此背景下,文化创意产业成为绍兴经济新的增长点.分析了绍兴文化创意产业发展现状,结合绍兴实际,从主要优势、主要劣势、现实与潜在威胁和发展机会四个方面对绍兴文化创意产业进行SWOT分析,指出绍兴文化创意产业的发展方向与空间,即发展内容创意,推进产业深度跨界融合和积极融入"一带一路",发展文化产品贸易.

外文摘要：Shaoxing is speeding up the upgrading of manufacturing industry required development strategy. Against this backdrop, the cultural and creative industry is by the green, low-carbon becoming a new economic growth point of Shaoxing. The paper first analyzes the current developmental conditions of Shaoxing＇s cultural and creative industry, and then by the SWOT model, the paper continues to analyze this industry from the following four aspects, namely, major advantages, main disadvantage, current and potential threats and development op- portunities. It finally points out the development direction and the space of Shaoxing＇s cultural and creative industry, i.e. the creative development content, the promotion of the industry into deep and cross-border integration, the integration into ＂One Belt, One Road＂ and the development of cultural products trade.