文献类型：会议论文

英文题名：Problems and Countermeasures of Bilingual Use of Chinese and English in Service Industry-Taking Shaoxing for Example

作者：Liu, Yi[1];Li, Xiufang[2]

机构：[1]Shaoxing Univ, Yuanpei Coll, Shaoxing 312000, Zhejiang, Peoples R China;[2]Shaoxing Univ, Foreign Languages Coll, Shaoxing 312000, Zhejiang, Peoples R China

会议论文集：International Conference on Advanced Education and Management (ICAEM)

会议日期：JAN 04-05, 2014

会议地点：Beijing, PEOPLES R CHINA

语种：英文

外文关键词：service industry; problems and countermeasures; cultural differences

外文摘要：Bilingual expressions turn up in Chinese service industry in order to cater to the trend of globalization; however, translation problems exist in this field. This paper explores problems and countermeasures of bilingual use of Chinese and English in Shaoxing's (a small city in South China) service industry, proposes some suggestions for improvement, and further points out that the service industry should take cultural differences and characteristics of service industry into consideration. Besides, the paper advocates following the laws concerning language use in China. The study attempts to provide advice and new ideas to the municipal management.