文献类型：会议论文

英文题名：Discussion on the Cultivation and Promotion of the Online Specialized Markets - Case of Zhejiang Province

作者：Ding Zhigang[1];Cai Xiaoli

机构：[1]Univ Shaoxing, Sch Econ & Management, Shaoxing 312000, Zhejiang, Peoples R China

会议论文集：International Conference of Marketing Science and Management Technology

会议日期：AUG 07-08, 2010

会议地点：Shaoxing Univ, Shaoxing, PEOPLES R CHINA

主办单位：Shaoxing Univ

语种：英文

外文关键词：specialized market; electronic commerce; developing model; Zhejiang

外文摘要：The development of electronic commerce brings about many profound changes in trade patterns, and also contributes to the gradual transition of the traditional specialized market to the online specialized market. This paper firstly discusses the challenges faced by traditional specialized markets and the comparative advantages of online specialized market and proposes a conceptual model of online specialized market; and then uses example method to propose three countermeasures to cultivate the online specialized market, as cooperate with the vertical industry e-commerce websites, cooperate with the professional vertical website development and operation service providers and self-build websites to gradually improve; and lastly points out it is important to vigorously promote the development of the online specialized markets in the areas such as market development, market environment, industry groups, and government policies and so on.