文献类型：会议论文

中文题名：A Corpus-based Comparative Study of Company Profiles --A Case Study Between World Top-500 and Zhejiang Top-100

作者：YANG Jianding[1];

机构：[1]Foreign Languages School,Shaoxing University,Zhejiang,China,312000;

会议论文集：2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)论文集

会议日期：20100807

会议地点：浙江绍兴

主办单位：中国市场营销研究中心;绍兴文理学院

语种：英文

中文关键词：company profile;corpus;discourse analysis;cultural difference

中文摘要：Based on a self-constructed corpus of company profiles of 92 World Top-500 and 63 Zhejiang Top-100 of small and medium-sized enterprises.the author uses Wordsmith 4.0 to compare the word lists between them and has found that Top 500 use few words than Top 100.By analyzing the first 200 most frequently used keyword lists,we find that there are 72 key words which are found in both lists, but only 15 of them have the significance of the frequency.Then,the author has made a close study of two sample profiles by using the flame work of Halliday's Thematie Theory.we nnd that the profile of Top 500 is more customer-oriented while the profile of TOp 100 is more self-centered.