文献类型：会议论文

英文题名：The Establishment of the Services Model for Traditional Publishing Enterprises under the Environment of Web Publishing

作者：Feng, Gen-yao[1];Zheng, Yu-yao[1];Zhang, Feng[1];Xiao, Wei-ge[1]

机构：[1]Shaoxing Univ, Dept Econ & Management, Shaoxing 312000, Peoples R China

会议论文集：2nd China Private Economy Innovation International Forum

会议日期：AUG 21-22, 2009

会议地点：Taizhou, PEOPLES R CHINA

语种：英文

外文关键词：Traditional publishing enterprises; Web publishing; Digital publishing; Cross-media; Service model

外文摘要：With the application of new digital media, publishing field is constantly expanding from traditional books, newspapers, magazines etc to digital publishing field in which the cross-media, magneto-optic media, network media, and mobile media coexist [1]. According to the consumption patterns and reading habits, the paper analysed the characteristic of web publishing under the environment of cross-media, including the content product, consumption market, industry patterns and business rules. The intention of doing this is to construct different business models of digital publishing. It will be important both for publishing industry which changing from traditional to digital model and for sustainable development of publishing industry.