文献类型：会议论文

英文题名：Organizational Culture and Sustained Development of Brand: An Empirical Study of Firms from Shaoxing

作者：Chang Tiemin[1];Xue Yinxia

机构：[1]Shaoxing Univ, Econ & Management Sch, Shaoxing 312000, Peoples R China

会议论文集：International Conference of Marketing Science and Management Technology

会议日期：AUG 07-08, 2010

会议地点：Shaoxing Univ, Shaoxing, PEOPLES R CHINA

主办单位：Shaoxing Univ

语种：英文

外文关键词：organizational culture; sustainable brand building; s pushes the firms forward to energetically promote brand-building; trategy leadership; innovation-oriented

外文摘要：Basis on the questionnaire survey of corporates from Shaoxing city, Zhe Jiang Province in China, this paper adopts Quinn's (1988) model of organizational culture to measure characteristics of the organizational culture of corporate from Shaoxing. In the principal components of organizational culture of corporate from Shaoxing, it is found that innovation-oriented is the most obvious, the rest are followed by goal-oriented, support-oriented and rule-oriented. Such an organization culture pattern push forward the firm from to energetically promote brand-building.