文献类型：会议论文

英文题名：The Strategy of Government Marketing

作者：Xu Qinggao[1];Xia Ting[1]

机构：[1]Shaoxing Univ, Econ & Management Sch, Shaoxing 312000, Peoples R China

会议论文集：International Conference of Marketing Science and Management Technology

会议日期：AUG 07-08, 2010

会议地点：Shaoxing Univ, Shaoxing, PEOPLES R CHINA

主办单位：Shaoxing Univ

语种：英文

外文关键词：Government Marketing; Service-oriented Government; Government Image Design

外文摘要：The reform of the society has made the practice of Government Marketing meaningful. Based on the theory of Government Marketing, we have done in-depth analysis on National Marketing, Local Marketing and Public Servants Marketing, and finally put forward some relevant implementation strategies about Government Marketing.