文献类型：期刊文献

中文题名：基于名人文化资源的旅游品牌开发研究——以上虞市为例

英文题名：Tourism Brand Development Based on Celebrity Culture——An Illustrative Analysis of Shangyu City

作者：陈辉[1]

机构：[1]绍兴文理学院上虞分院

年份：2013

期号：1

起止页码：103

中文期刊名：绍兴文理学院学报

收录：国家哲学社会科学学术期刊数据库

基金：2012绍兴市哲社基地课题<基于名人文化深度开发的旅游品牌开发研究--以上虞市为例>(课题编号:125J040)

语种：中文

中文关键词：名人文化;旅游品牌;上虞市

外文关键词：celebrity cultvre; tourism brand; Shangyu city

中文摘要：根据上虞市旅游品牌缺乏,但上虞名人旅游资源丰富的现状,提出深度挖掘人文景区的名人文化内涵,突出六大要素和三个层次的开发,通过区域旅游协作,开发特种旅游线路,突出特色,举办主题节庆活动等措施来开发上虞旅游品牌。

外文摘要：Targeted at the status quo that Shangyu is lacking in tourism brands yet rich in celebrity resources, the paper proposes to probe into the connotations of celebrity culture in humane scenic spots, emphasize the six elements and develop the scenic spots at three levels. Such measures are recommended in the paper as regional tourism cooperation, special tourism lines development, distinct features highlighted and theme festivals held so as to nurture the tourism brands in Shangyu city.