文献类型：期刊文献

中文题名：文旅融合背景下的童装特色小镇建设路径研究——以浙江绍兴汤浦镇为例

英文题名：Research on the construction path of children’s clothing featured town under the background of integration of culture and tourism:taking Tangpu Town,Shaoxing,Zhejiang Province as an example

作者：张益洁[1,2]

机构：[1]绍兴文理学院,浙江绍兴312000;[2]浙江理工大学,浙江杭州310018

年份：2023

卷号：42

期号：12

起止页码：48

中文期刊名：纺织报告

基金：浙江省哲学社会科学规划项目(23NDJC293YB)。

语种：中文

中文关键词：特色小镇;文旅融合;童装

外文关键词：featured town;integration of culture and tourism;children’s clothing

中文摘要：在当前产业小镇高速发展的背景下,通过进一步明晰童装特色小镇的内涵外延,分析汤浦镇文化、旅游、产业资源、环境等基础条件,文章提出了童装特色小镇建设的具体实践路径,认为应该从以休闲旅游引导产业融合、以文旅共育驱动小镇创新发展、以特色小镇助推童装产业转型、以文化IP塑造主题品牌等方面共同发力,推动童装特色小镇创品牌、出效益。

外文摘要：Against the background of the rapid development of industrial towns,by clarifying the connotation and extension of children’s clothing featured town,analyzing the basic conditions of culture,tourism,industrial resources and environment in Tangpu Town,this paper puts forward the specific practice path of the construction of children’s clothing featured town,and believes that joint efforts should be made to guide the industrial integration of leisure tourism,drive the innovative development of the town with cultural tourism,boost the transformation of the children’s clothing industry,and build the theme brand with cultural IP,so as to promote the brand creation and benefit of the children’s clothing featured town.