文献类型：会议论文

中文题名：Analysis of Supply Chain Management Coordination and the Optimization Based on the MC Model

作者：WU Dahong[1];

机构：[1]The College of Business and Management,Shaoxing University,Zhejiang,ER.China,312000;

会议论文集：2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)论文集

会议日期：20100807

会议地点：浙江绍兴

主办单位：中国市场营销研究中心;绍兴文理学院

语种：英文

中文关键词：Mass Customization (MC);supply chain management (SCM);service flow reorganization;Supplier

中文摘要：Mass Customization,as a new mode of production expense and cost-effective enterprise,has become the mainstream that can meet the needs of individual customers without the of the 21 st century manufacturing production.This essay summaries the elementary theory and the method foundation of Mass Customization,with analyses on its characteristics. We will make corresponding discussion on:the ways to carry out the coordination and the optimization of large scale supply chain management, by means of transforming the enterprise interior service flow,and key system regarding selecting and managing your supplier.