文献类型：会议论文

中文题名：Cultural Information Resources Development and Sharing in the Age of Media Convergence

作者：FENG Genyao[1];ZHANG Feng[1];XIAO Weige[1];

机构：[1]Department of economic and management,Shaoxing University,Shaoxing,P.R.China,312000;

会议论文集：2010 Summit International Marketing Science and Management Technology Conference(2010年国际营销科学与管理技术大会)论文集

会议日期：20100807

会议地点：浙江绍兴

主办单位：中国市场营销研究中心;绍兴文理学院

语种：英文

中文关键词：Media convergence;Cultural information resources;Development;Sharing

中文摘要：Culture information resources embodies the information form of cultural resources,yet digitization endows culture information resources an effective Way for development and valuing up. According to the communication paradigm and the characteristic of cultural information resources in digital age,this Paper puts forwards two kinds of models,one is the cultural information resources development model,which is based on value-added;the other is the cultural information resources sharing model,which is based on cross-media.They play an important role in expanding the coverage,penetration and influence of cultural communication.