文献类型：期刊文献

中文题名：非物质文化遗产与乡村旅游融合发展的路径研究——以浙江舟山奇观村为例

英文题名：The Research on the Path of the Integrated Development of Intangible Cultural Heritage and Rural Tourism-Taking Zhoushan Wonderful Village in Zhejiang Province as an Example

作者：王杰[1];陈锦文[1]

机构：[1]绍兴文理学院商学院,浙江绍兴312000

年份：2023

卷号：7

期号：25

起止页码：118

中文期刊名：文化创新比较研究

外文期刊名：Comparative Study of Cultural Innovation

语种：中文

中文关键词：乡村振兴;非物质文化遗产;文旅融合;奇观村;文旅发展;创新机遇

外文关键词：Rural revitalization;Intangible cultural heritage;Cultural and tourism integration;Wonder Village;Cultural and tourism development;Innovation opportunities

中文摘要：非物质文化遗产与乡村旅游融合发展是实现乡村文旅产业振兴和非物质文化遗产保护传承的重要路径之一。尤其是近年来,文旅发展与地域特色紧密结合,为当地经济、文化建设等提供了良好的物质基础与创新机遇。非物质文化遗产更是乡村旅游融合发展的绝佳路径。该文以浙江舟山奇观村为研究对象,通过实地调研和深入访谈等研究方法,分析目前非物质文化遗产与乡村旅游融合发展的现状及面临的困境,探索多元主体协同下非物质文化遗产与乡村旅游融合发展的优化路径,提出相关对策建议,助推乡村文旅产业振兴和非物质文化遗产的保护传承。

外文摘要：The integrated development of intangible cultural heritage and rural tourism is one of the important paths to achieve the revitalization of the rural cultural and tourism industry and the protection and inheritance of intangible cultural heritage.Especially in recent years,the close integration of cultural and tourism development with regional characteristics has provided a good material foundation and innovation opportunities for local economic and cultural construction.Intangible cultural heritage is an excellent path for the integrated development of rural tourism.This article takes Wonderful Village in Zhoushan,Zhejiang Province as the case study object.Through field research and in-depth interviews,it analyzes the current situation and challenges of the integrated development of intangible cultural heritage and rural tourism,explores the optimization path of the integrated development of intangible cultural heritage and rural tourism under the coordination of multiple entities,and proposes relevant countermeasures and suggestions,to promote the revitalization of rural cultural and tourism industry and the sustainable development of intangible cultural heritage protection and inheritance.