文献类型：会议论文

英文题名：The Digital Publishing Business Model under the Environment of Cross-media

作者：Feng Genyao[1];Zhang Feng[1];Xiao Weige[1]

机构：[1]Shaoxing Univ, Shaoxing, Peoples R China

会议论文集：Zhengzhou Conference on Management of Technology (MOT 2009)

会议日期：APR 17-20, 2009

会议地点：Zhengzhou, PEOPLES R CHINA

语种：英文

外文关键词：Cross-media; digital Publishing; business Model

外文摘要：Cross-media is a digital publishing management strategy. According to the consumption patterns and reading habits, the paper analyzed the characteristic of digital publishing under the environment of cross-media, including the product, consumption, industry and business rules. The intention of doing this is to construct a different business model of digital publishing. It will be important both for China's publishing industry changing from traditional to digital and for China's sustainable development of publishing industry.