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The effects of feelings of awe on the relationship between consumers' narcissism and impulsive consumption behaviors: A mediated moderation model     被引量:6

文献类型:期刊文献

英文题名:The effects of feelings of awe on the relationship between consumers' narcissism and impulsive consumption behaviors: A mediated moderation model

作者:Zhang, Mengwei[1,2];Li, Li[3];Ye, Yujian[4];Yu, Shiyi[1];Zhong, Jianan[1]

机构:[1]Zhejiang Univ Finance & Econ, Dongfang Coll, Law & Polit Sch, Haining 314408, Peoples R China;[2]Zhejiang Univ, Dept Psychol & Behav Sci, 148 Tianmushan Rd, Hangzhou 310028, Peoples R China;[3]Shaoxing Univ, Coll Educ, Shaoxing 312000, Peoples R China;[4]Hangzhou Dianzi Univ, Sch Management, Hangzhou 310018, Peoples R China

年份:0

外文期刊名:CURRENT PSYCHOLOGY

收录:SSCI(收录号:WOS:000664806600003)、、Scopus(收录号:2-s2.0-85108609179)、WOS

语种:英文

外文关键词:Awe; Narcissism; Impulsive consumption; Self-focused attention; Perceived control

外文摘要:The feeling of awe is a complicated, mixed emotion that integrates confusion, astonishment, admiration and submission. Researchers have found beneficial effects of awe on individuals' social lives. This work aims to explore the impeding effect of awe on the relationship between narcissism and irrational consumption by performing 4 studies. After study 1 verified that narcissism was positively related to impulsive consumption, study 2 activated participants' feelings of awe through video clips and proved that awe reduced the effect of narcissism on impulsive consumption. Study 3 showed that the reduction in impulsive tendency was caused by awe rather than priming materials, and eliciting awe did not change an individual's sense of control. Study 4 involved an online experiment among office workers and revealed that the moderating effect of awe was fully mediated by self-focused attention. Overall, the mediated moderation model is verified. This study enriches the theoretical research of awe in the Chinese cultural context and provides practical meanings.

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