文献类型：期刊文献

中文题名：浙江中青年女性丝绸服装购买偏好调查

英文题名：A Survey on Purchasing Tendency of Silk Garments Among Middleaged Women in Zhejiang

作者：胥筝筝[1];冯巧优[1]

机构：[1]绍兴文理学院纺织服装学院

年份：2015

卷号：0

期号：11

起止页码：104

中文期刊名：纺织导报

外文期刊名：China Textile Leader

收录：北大核心2014、北大核心

语种：中文

中文关键词：浙江;中青年女性;丝绸服装;购买偏好;调查

外文关键词：Zhejiang; middle-aged women; silk garments; purchasing preference; survey

中文摘要：本调查主要以浙江地区为例,以占丝绸市场消费比例较大的中青年为研究对象,采用市场问卷调查与统计的方式,分别从年龄和职业两个影响因素展开,并进一步分析比较得出各群体对丝绸服装的购买偏好,以更好地为开发丝绸服装市场提供科学合理的参考依据。调研结果表明,因年龄段和职业等差异,中青年群体在对丝绸服装购买的款式、色彩及图案上,加之个人的心理作用而呈现多元化特点。

外文摘要：This paper discussed the purchasing preference of the silk garments consumption through market questionnaires. In order to provide a scientific and re, sortable reference for the development of silk gurments market, the middle-aged women which account for a larger proportion of the consumption market in Zhejiang province were taken as subject of this investigation. The results showed diversification in style, color and patterns due to different age, occupation as well as personal psychological elements.